If your inventory page is the bait, your vehicle display page (VDP) is your hook. And in order to reel your customer in, that hook better be sharp.
MAXDigital specializes in optimizing the online presence of car dealerships and among the many ways we help dealers better reach their digital audience is by refining their vehicle display pages.
Below are a few helpful tips for improving your VDPs.
Engage your customer with rich content.
An effective vehicle details page will engage a customer through well-written and informative content. Car shoppers don’t want another sales pitch. They want information, details and descriptions.
Show off your vehicle with high-quality photos.
Looks aren’t everything, except when it comes to car shopping. Make the investment to capture each and every vehicle in high-quality imagery that shows off both the inside and outside of the car in a quick-loading and easy-to-scroll fashion.
Highlight relevant information.
If you’re selling a truck, make the torque or towing capacity the lead item. For a minivan, highlight safety features and ratings. With SUV’s, make a push for cargo space and fuel efficiency.
Anticipate what your shoppers will be curious about for each respective vehicle and waste no time giving it to them.
Price accurately and accordingly.
The pricing of your vehicles is where you will either gain or lose the trust of your customer. Car shoppers lean on your competition and on third-party sites like Kelley Blue Book to see if they’re being offered a good deal. Price your inventory according to the market and keep your customer in the driver’s seat.
The tips above are just a few of the ways you can improve your vehicle display pages. When you entrust your VDPs to MAXDigital, we’ll help you welcome your customers to your dealership at the appropriate stage of the buyer’s journey. And because they’ll have all the information they need to kick the tires, customers won’t be leaving your site to investigate elsewhere.
Schedule a live, personalized demonstration to see how we help dealerships everywhere increase customer engagement and boost sales through enhanced vehicle displays pages. With a strong VDP, there’s no such thing as the one that got away.