Tag: Automotive Marketing Tools

MAXDigital Executive VP’s Take: Are You Getting It Wrong With Car Inventory Pricing?

November 2nd, 2018 by

I recently read an article in Auto Remarketing about Dale Pollack and how his views changed on how dealers should price their vehicles. I want to applaud Mr. Pollack for humbly communicating to the industry that he “got it wrong” when it comes to the model referred to as “velocity.” It takes a man of […]

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Congratulations Roy Schmidt Honda, MAXDigital’s June Dealership of the Month!

June 21st, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Roy Schmidt Honda with our June Dealership-of-the-Month! MAXDigital is celebrating Roy Schmidt Honda for their second consecutive month of hitting record setting sales goals while using FirstLook. The team […]

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How Your Automotive Merchandising Can Reach In-Market Buyers

January 18th, 2018 by

In the information age, auto consumers have taken a more active role in their buying decision than ever before. In fact, there are shoppers looking for the cars on your lot right now. They’ve just moved their search from the dealership to the internet. The key to success in this new market is gearing your […]

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How MAXDigital Automotive Marketing Tools Help You Sell to the Modern Consumer

January 8th, 2018 by

The modern auto consumer is more engaged and knowledgeable than ever. Over 90% of buyers do research online before they decide on a car, and many have picked out the car they want before they have even stepped on the lot, having done, on average, 14 hours of research. Adjust your sales strategy to today’s […]

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