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Tag: Automotive Merchandising

Pricing Proof Points — Good for Consumers & The Sales Team

August 20th, 2018 by

Pricing proof points like Kelly Blue Book (KBB), NADA, and packages help consumers know they are getting a fair deal on a vehicle. They provide factual information to back up why the vehicle is priced the way it is. In fact, 78 percent of consumers will not purchase a vehicle without some sort of 3rd […]

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Partner Testimonial: 5 Ways MAXDigital Goes to Work for Ciocca Dealerships

June 20th, 2018 by

MAXDigital partners with dealership groups across the country to help them sell to today’s digital consumer. Jeff Pursel is the variable operations director for Ciocca Dealerships, a 10-dealership group in south-central Pennsylvania. Ciocca has partnered with MAXDigital since 2007 and we recently sat down with Jeff to learn some of the things Ciocca Dealerships values the […]

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Why Automotive Merchandising is More Important Than Ever

February 22nd, 2018 by

The information era has transformed the way people buy products, and the auto industry isn’t immune to this revolution. Modern consumers have instant access to the prices and inventory of every nearby dealership. In this highly competitive market, improving your automotive merchandising strategy is the key to standing out and staying relevant. Why Automotive Merchandising […]

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Congratulations Capital Toyota, our February Dealerships of the Month!

February 21st, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Capital Toyota with our February Dealership-of-the-Month! MAXDigital is celebrating Capital Toyota for managing inventory turn by getting vehicles online as quickly as possible and for using FirstLook’s historical data […]

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How Your Automotive Merchandising Can Reach In-Market Buyers

January 18th, 2018 by

In the information age, auto consumers have taken a more active role in their buying decision than ever before. In fact, there are shoppers looking for the cars on your lot right now. They’ve just moved their search from the dealership to the internet. The key to success in this new market is gearing your […]

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Congratulations Zimbrick Buick GMC West, our January Dealerships of the Month!

January 17th, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Zimbrick Buick GMC West with our January Dealership-of-the-Month! MAXDigital is celebrating Zimbrick Buick GMC West for being the number one dealership in Wisconsin for 2017. The team uses FirstLook […]

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Arm Your Sales Team with MAXDigital’s Car Salesman App Platform

January 9th, 2018 by

Auto consumers are more informed and empowered than ever, and they are coming into your dealership armed with hours of research. In many cases, they’ll know more about the vehicle they want the salespeople on your showroom floor. MAXDigital’s innovative car salesman app gives your team the information they need to hold their own against […]

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How MAXDigital Automotive Marketing Tools Help You Sell to the Modern Consumer

January 8th, 2018 by

The modern auto consumer is more engaged and knowledgeable than ever. Over 90% of buyers do research online before they decide on a car, and many have picked out the car they want before they have even stepped on the lot, having done, on average, 14 hours of research. Adjust your sales strategy to today’s […]

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How MAXDigital’s Dealership Marketing Tools Make Merchandising Easy

January 5th, 2018 by

Between the increase in auto customers using the internet as their primary source for research and the growth of industry disruptors, it can be difficult to keep up with the constant changes. One thing is for certain — dealerships can no longer afford to ignore the digital front when developing their marketing strategies. This is […]

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What Used Car Customers are Looking For Online

November 16th, 2017 by

Increased access to the internet and the proliferation of smartphones have changed the way consumers navigate the used automotive market. Now buyers crave information and put hours of online research into their decisions. Attracting customers in the modern used car market requires providing consumers with the information they want via engaging content. Here’s what modern […]

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