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Tag: Automotive Merchandising

MAXDigital Executive VP’s Take: Are You Getting It Wrong With Car Inventory Pricing?

November 2nd, 2018 by

I recently read an article in Auto Remarketing about Dale Pollack and how his views changed on how dealers should price their vehicles. I want to applaud Mr. Pollack for humbly communicating to the industry that he “got it wrong” when it comes to the model referred to as “velocity.” It takes a man of […]

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Northwood University Students Embrace Sales Technology at Annual Auto Show

November 1st, 2018 by

MAXDigital’s Executive Vice President, Mike Cavanaugh with Northwood University senior, Todd Hinton at Northwood University International Auto Show. Northwood University Students Embrace Sales Technology at Annual Auto Show CHICAGO — November 1, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, empowered Northwood University students during their annual student-led auto show by providing […]

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Stop Racing to the Bottom — Increase Profits With Fair Value Pricing

October 17th, 2018 by

Why “race to the bottom” to move inventory when you can use pricing proof points to hold value and increase profits? Using pricing proof points to reinforce the fair value prices of your inventory gives customers confidence that they’re getting a fair deal on the vehicle they’re buying. Racing to the bottom against the competition or […]

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Pricing Proof Points — Good for Consumers & The Sales Team

August 20th, 2018 by

Pricing proof points like Kelly Blue Book (KBB), NADA, and packages help consumers know they are getting a fair deal on a vehicle. They provide factual information to back up why the vehicle is priced the way it is. In fact, 78 percent of consumers will not purchase a vehicle without some sort of 3rd […]

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Partner Testimonial: 5 Ways MAXDigital Goes to Work for Ciocca Dealerships

June 20th, 2018 by

MAXDigital partners with dealership groups across the country to help them sell to today’s digital consumer. Jeff Pursel is the variable operations director for Ciocca Dealerships, a 10-dealership group in south-central Pennsylvania. Ciocca has partnered with MAXDigital since 2007 and we recently sat down with Jeff to learn some of the things Ciocca Dealerships values the […]

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Why Automotive Merchandising is More Important Than Ever

February 22nd, 2018 by

The information era has transformed the way people buy products, and the auto industry isn’t immune to this revolution. Modern consumers have instant access to the prices and inventory of every nearby dealership. In this highly competitive market, improving your automotive merchandising strategy is the key to standing out and staying relevant. Why Automotive Merchandising […]

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Congratulations Capital Toyota, our February Dealerships of the Month!

February 21st, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Capital Toyota with our February Dealership-of-the-Month! MAXDigital is celebrating Capital Toyota for managing inventory turn by getting vehicles online as quickly as possible and for using FirstLook’s historical data […]

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How Your Automotive Merchandising Can Reach In-Market Buyers

January 18th, 2018 by

In the information age, auto consumers have taken a more active role in their buying decision than ever before. In fact, there are shoppers looking for the cars on your lot right now. They’ve just moved their search from the dealership to the internet. The key to success in this new market is gearing your […]

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Congratulations Zimbrick Buick GMC West, our January Dealerships of the Month!

January 17th, 2018 by

Every month, MAXDigital recognizes and celebrates a dealership that demonstrates exceptional performance through our “Dealership-of-the-Month” program. Through the team’s hard work and effort, MAXDigital is honoring Zimbrick Buick GMC West with our January Dealership-of-the-Month! MAXDigital is celebrating Zimbrick Buick GMC West for being the number one dealership in Wisconsin for 2017. The team uses FirstLook […]

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Arm Your Sales Team with MAXDigital’s Car Salesman App Platform

January 9th, 2018 by

Auto consumers are more informed and empowered than ever, and they are coming into your dealership armed with hours of research. In many cases, they’ll know more about the vehicle they want the salespeople on your showroom floor. MAXDigital’s innovative app gives your team the information they need to hold their own against customers looking […]

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