Tag: Co-op

Key Advantages of Co-op Programs and OEM Partnerships

November 4th, 2016 by

Co-op programs have a reputation in the automotive industry — and it’s not always clearly understood. Too often when we ask someone how a co-op works, they respond: A manufacturer gives a dealership free money to increase their advertising budget. In reality, it’s not that simple. The money supplied by manufacturers for co-op advertising often […]

Continue Reading »