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Tag: Consumer Research

One of the most important parts of the sales process is consumer research. You want to know more about the people who are shopping for your cars, services, parts, and more. Whether you’re looking at demographics, changing tastes, or other statistics that help you pinpoint your targeted audience, these blogs explore the concept of the consumer.

How to Arm Your BDC Team So They Can Set More Appointments

March 20th, 2018 by

Your BDC team is often the first point of contact the customer has with your dealership. And as the saying goes, you never get a second chance at a first impression. So ask yourself, what impressions are your BDC teams giving off? The mission of the BDC team is to set appointments for each inquiry […]

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How MAXDigital’s Dealership Marketing Tools Make Merchandising Easy

January 5th, 2018 by

Between the increase in auto customers using the internet as their primary source for research and the growth of industry disruptors, it can be difficult to keep up with the constant changes. One thing is for certain — dealerships can no longer afford to ignore the digital front when developing their marketing strategies. This is […]

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What Used Car Customers are Looking For Online

November 16th, 2017 by

Increased access to the internet and the proliferation of smartphones have changed the way consumers navigate the used automotive market. Now buyers crave information and put hours of online research into their decisions. Attracting customers in the modern used car market requires providing consumers with the information they want via engaging content. Here’s what modern […]

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How MAXDigital Tools Strengthen Your Automotive Merchandising Strategy

October 18th, 2017 by

The internet has profoundly changed the way that people shop for cars; shouldn’t it change the way we merchandise cars? In the past, shoppers made their decision after visiting several dealerships. Modern technology has moved most of the customer decision-making process online. So how can you use the internet to attract customers to your dealership? […]

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What is Automotive Merchandising and Why Does it Matter?

September 13th, 2017 by

In today’s incredibly competitive and increasingly digital automotive market, dealerships need to do whatever they can to set themselves apart from their competition. Chances are there’s a dealership a short distance away that also sells the same vehicles you do, and at similar prices. So, how can you make sure shoppers come to your dealership […]

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Get the Insight to Grow Your Dealership at Digital Dealer 2017

September 8th, 2017 by

Digital Dealer 2017 is upon us, and there are just a few days left to take advantage of the advanced registration rate. A meeting of many of the most influential thought leaders in the auto industry, Digital Dealer is a great place to find new strategies on growing your dealership. See MAX Digital at the […]

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Crack the Customer Code to Increase Leads and Sell More Cars

September 1st, 2017 by

Easy access to information through the internet has fundamentally changed the way people shop for cars. Ignoring these changes can mean massive losses in revenue for your dealership as you either fail to attract leads or need to drop your prices to sell your stock. Fortunately, customers are looking for your products online right now. […]

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Easily Gain Trust and Win More Automotive Sales with MAX

July 7th, 2017 by

The unfortunate truth is, people just don’t trust car salespeople. They consistently rank as one of the least trusted professions in the US, and there’s one central reason why: people need to buy cars, but don’t like being sold to.  MAXDigital wants to help you change the narrative of automotive sales. Innovations in information technology have […]

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How You Can Reach the Modern Auto Buyer with MAX Ad from MAX Digital

June 2nd, 2017 by

As information technology makes information easier to access, more major purchase decisions are being moved online. Automotive sales are not unaffected by this trend. Data shows that more consumers are deciding what car they want to buy online. MAX Ad from MAX Digital makes it easier to reach these customers and give them the information […]

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Reviewing the 8 Most Important Tools at an Automotive Dealership

March 27th, 2017 by

The most important automotive tools are not a socket wrench or tire jack. They are the ones used to acquire, appraise, merchandise and sell cars. Below is just a sampling of the many automotive tools you’ll find at MAXDigital. Does Your Dealership Make the Most of These Automotive Tools? Vehicle pricing tool. A vehicle that […]

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