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Tag: Merchandising

Are You Getting the Most Out of Your Automotive Inventory Management Software?

June 26th, 2018 by

Now more than ever, car buyers are doing their research and making purchasing decisions online — that’s where MAXDigital can help you. MAXDigital’s Inventory Management Software helps car dealerships optimize their approach to acquisition, appraisal, and pricing. If you want to learn how we can help you deliver the best possible online shopping experience to […]

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How MAXDigital’s Dealership Marketing Tools Make Merchandising Easy

January 5th, 2018 by

Between the increase in auto customers using the internet as their primary source for research and the growth of industry disruptors, it can be difficult to keep up with the constant changes. One thing is for certain — dealerships can no longer afford to ignore the digital front when developing their marketing strategies. This is […]

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Attract More Customers with Quality Vehicle Display Pages

November 7th, 2017 by

Today’s average auto buyer only comes into one or two dealerships before they decide on which vehicle they’re going to be driving home in. The hours of comparisons and shopping models, packages, and options hasn’t vanished. It has moved somewhere else. Modern consumers spend hours online researching various dealerships’ vehicle display pages. If you want […]

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How MAXDigital Tools Strengthen Your Automotive Merchandising Strategy

October 18th, 2017 by

The internet has profoundly changed the way that people shop for cars; shouldn’t it change the way we merchandise cars? In the past, shoppers made their decision after visiting several dealerships. Modern technology has moved most of the customer decision-making process online. So how can you use the internet to attract customers to your dealership? […]

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Get the Insight to Grow Your Dealership at Digital Dealer 2017

September 8th, 2017 by

Digital Dealer 2017 is upon us, and there are just a few days left to take advantage of the advanced registration rate. A meeting of many of the most influential thought leaders in the auto industry, Digital Dealer is a great place to find new strategies on growing your dealership. See MAX Digital at the […]

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Automotive Merchandising: What It Is, Why It Works, and How We Do It

March 24th, 2017 by

Automotive merchandising can begin like a bad joke, and, if done wrong, can end in a bad customer experience. A man walks into a dealership. He tells a salesperson about a listing he saw online for a particular car. The salesperson leads the man to the car. “But the car I saw online had more […]

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5 Tips to Merchandise Effectively and Win the Digital Customer

February 1st, 2017 by

With so much information available to today’s online consumers, auto dealerships have to work harder than ever to gain their customers’ attention. Studies show that around 60 percent of the car shopping experience now consists of time spent on third-party sites. This means a dealer’s online merchandising efforts must be properly aligned with the information […]

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The MAXDigital Effect: How One Dealership Accelerated its Sales

January 25th, 2017 by

Car buyers are becoming more educated in the way they shop. They are more informed about prices, terms, and car values than ever before. So it’s imperative that dealerships keep pace with this knowledge race and learn as much about their customers as their customers know about them. One dealership in particular that displayed this […]

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How Your Dealership Can Use Analytics to Sell More Cars

January 9th, 2017 by

Everything from professional sports teams to retail stores to news organizations are using analytics to gather data, measure performance, and make decisions that will influence their bottom line. Even Netflix uses analytics to determine which movies it will drop into the queue of a given subscriber.  A car dealership shouldn’t be any different. In fact, […]

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Vehicle Details Page 101: Optimize It and Make It Work for You

December 12th, 2016 by

A vehicle details page (VDP) is the page on your website that provides specific information about a particular vehicle in your inventory. And it’s also the most important page on your website. Visitors to your website will land on a vehicle details page after clicking through from an inventory search. For example, if a visitor […]

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