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Tag: VDP

How MAXDigital’s Dealership Marketing Tools Make Merchandising Easy

January 5th, 2018 by

Between the increase in auto customers using the internet as their primary source for research and the growth of industry disruptors, it can be difficult to keep up with the constant changes. One thing is for certain — dealerships can no longer afford to ignore the digital front when developing their marketing strategies. This is […]

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What Used Car Customers are Looking For Online

November 16th, 2017 by

Increased access to the internet and the proliferation of smartphones have changed the way consumers navigate the used automotive market. Now buyers crave information and put hours of online research into their decisions. Attracting customers in the modern used car market requires providing consumers with the information they want via engaging content. Here’s what modern […]

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Attract More Customers with Quality Vehicle Display Pages

November 7th, 2017 by

Today’s average auto buyer only comes into one or two dealerships before they decide on which vehicle they’re going to be driving home in. The hours of comparisons and shopping models, packages, and options hasn’t vanished. It has moved somewhere else. Modern consumers spend hours online researching various dealerships’ vehicle display pages. If you want […]

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Reviewing the 8 Most Important Tools at an Automotive Dealership

March 27th, 2017 by

The most important automotive tools are not a socket wrench or tire jack. They are the ones used to acquire, appraise, merchandise and sell cars. Below is just a sampling of the many automotive tools you’ll find at MAXDigital. Does Your Dealership Make the Most of These Automotive Tools? Vehicle pricing tool. A vehicle that […]

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5 Tips to Merchandise Effectively and Win the Digital Customer

February 1st, 2017 by

With so much information available to today’s online consumers, auto dealerships have to work harder than ever to gain their customers’ attention. Studies show that around 60 percent of the car shopping experience now consists of time spent on third-party sites. This means a dealer’s online merchandising efforts must be properly aligned with the information […]

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Key Advantages of Co-op Programs and OEM Partnerships

November 4th, 2016 by

Co-op programs have a reputation in the automotive industry — and it’s not always clearly understood. Too often when we ask someone how a co-op works, they respond: A manufacturer gives a dealership free money to increase their advertising budget. In reality, it’s not that simple. The money supplied by manufacturers for co-op advertising often […]

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How Merchandising Inventory by Mobile Device Can Help You Win

July 22nd, 2016 by

Smartphones have changed the way car dealerships have to think about merchandising their inventory. We’ve spoken at length about how modern car buyers engage in the practice of showrooming at your dealership. It’s a fact that as many as two-thirds of your customers are comparing your inventory to one of your direct competitors while standing […]

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5 Ways You Can Leverage Real-Time Data for Your Dealership

July 11th, 2016 by

Your car dealership can’t stick to the same old playbook if it wants to protect its profit margin. The digital era has changed the game, and customers are already playing without you. If you can’t adapt to using real-time data in your sales process, you’re looking at a shutout.

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Top 5 Factors That Affect Your Dealer’s Online Visibility

May 20th, 2016 by

Most dealerships have a site that is heavily influenced by the manufacturer. They may change the “About us” page, but the rest of the site often remains generic. Today’s digital-savvy consumers demand more ways to connect to dealerships online than through just a plain website. Find out what dealerships can do to increase online visibility, […]

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3 Major Advantages of an Effective Digital Showroom

May 6th, 2016 by

Your sales team wants current, accurate information about your inventory. Your customers, armed with mobile devices on your showroom floor and hours of research, want a transparent, consistent, and simple buying process. What is a dealership to do? MAX Digital Showroom empowers your sales team and satisfies today’s digital consumer by streamlining the sales process […]

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