There are a lot of different methods for engaging with customers. Whether it be online or on your lot, these touchpoints need to be ironed out and buttoned up. It may be true that your ultimate goal is to sell as many vehicles as you can at the best gross possible. But how do you get there? You can’t think of sales as a game. There are too many intricate parts to the dance between your team and consumers. If any portion of that process goes rogue, you risk ruining the customer experience and squandering a potential sale. Minimize the pressure and maximize the buying journey by providing a no-stress sales process.
To start, you need to obtain as much inventory as possible. It’s well known that acquiring valuable vehicles has become increasingly difficult in our modern economy. But difficult doesn’t mean impossible. There are tons of opportunities for your dealership to engage with consumers to scoop up available cars. It’s up to you to get creative in how you acquire. If you want to provide a no-stress selling experience, you need to be as stocked as possible. This creates opportunities. Buyers will be shopping in a hybrid mixture of online and on your lot. So, your push into bridging the gap between what’s wanted and what’s available starts with building a proactive buying center. Give your consumers as many options as possible to get what they want, and you’ll reduce as much pressure as possible in the process.
From there, it’s all about merchandising. As things grow more and more digital, it’s up to you to get your inventory available for consumers to shop. Reduce stress and create tangible moments for customers to interact with your stock. There are so many opportunities for your dealership to provide touchpoints to consumers that it’s critical that you write your ads and syndicate them with confidence. The best part is that you don’t have to do this part alone. There are solutions available that will automate the creation of listings. This takes the pressure off you and empowers the customer to connect with your inventory to find their next vehicle. Shopping becomes streamlined and your team will be able to offer a heightened customer experience.
All of this can only be successful if your team is properly trained. As you build your process for acquiring cars and merchandising them correctly, you’ll need to be well prepared for every situation. Provide your staff with the opportunities to reduce friction between customers that empowers everyone involved to obtain their final goal. Install a solution that provides moments for learning and teaching. Deploy these findings to your team so that they can best deliver a stress-free experience to your customers. A tool such as a digital showroom bridges the knowledge gap between your inventory and your staff. Consumers are more knowledgeable than ever before. So, it’s up to you to provide your team with the ability to exceed customer expectations by becoming instant product experts.
There are so many chances for you to level up your dealership. As spring continues to blossom, it’s important to take a look at what you are doing and make adjustments as needed. Be creative in how you acquire inventory. It’s out there, but oftentimes it will be somewhere you haven’t checked yet. Rely on your customers and build a buying center that is mutually beneficial to both parties. Once you have the vehicles, be sure to merchandise them strategically. Utilize advanced solutions that automate the writing of your ads. Syndicate with confidence while creating more opportunities for consumers to shop your inventory. Finally, empower your staff to be as knowledgeable as possible. A digital showroom helps your team to answer any and all questions the customer may have.
Now is the time to get serious about your success. MAX Digital has the answers to your burning questions. As you prepare for the summer season, MAX Digital is here to help you evaluate what solutions you have in place. Together, we can create a roadmap to level up your dealership. Schedule your consultation today.