Vehicle Details Page 101: Optimize It and Make It Work for You

December 12th, 2016 by
A vehicle details page (VDP) is the page on your website that provides specific information about a particular vehicle in your inventory. And it’s also the most important page on your website.
Visitors to your website will land on a vehicle details page after clicking through from an inventory search. For example, if a visitor uses your search criteria to look for used Toyota Corollas from model years 2008-2013, they will be presented with a list of vehicles in your inventory that match that criteria. Clicking on any of the results will then take the visitor to the vehicle details page, which will offer up in-depth information about that particular car.
Some of the items to optimize your VDP include:
  • Photos of the vehicle
  • Pricing details along with any discounts or incentives and a payment calculator
  • A description of the vehicle that details the mileage, drivetrain, engine, transmission, fuel efficiency, and features
  • Safety ratings and features
  • Information on any options, packages, accessories and warranties
  • Links to similar vehicles in your inventory

Why a VDP is Important

Your vehicle details pages are critical to your business because visitors to these pages are lower in the sales funnel and more serious about making a purchase. They have already narrowed down their search criteria and are now zeroing in on specific cars in your inventory — and likely that of your competitors.
The VDP has shown to be a proven indicator of sales activity. Research suggests that an increase of just 0.14 VDP views per customer can lead to a 62% boost in conversion rate. In other words, a poor VDP will likely cause a website visitor to be a “one-and-done,” leaving your site after experiencing an unsatisfactory VDP. But a visitor that enjoys a positive user experience with one of your VDPs is more likely to click another, thereby drastically increasing the chances of a conversion.

How to Make Your VDP Work for You

MAXDigital turns browsers into buyers through the implementation of better vehicle details pages. Our VDP’s go beyond the basics to include:
  • CARFAX® vehicle history reports
  • Market pricing and trade-in value data
  • Ratings provided by Dealer Rater
  • Unique branding
  • Mobile optimization
You can even use your smartphone to take pictures of inventory the second it rolls onto the lot, upload it to your listing and have it instantly distributed to over 300 websites including Autotrader and Cars.com.
Schedule a demonstration with one of our team members today to see what a vehicle details page could look like on your website and what sales should look like on your lot.