The automotive industry has changed a lot in the last 24 months. Some of these changes were for the better. Others posed challenges. In either regard, auto dealers around the country have been scrambling to adjust to the new norm. In order to best understand how these changes have impacted the industry, MAX Digital’s Tim Scoutelas sat down with Julia Easter and Matt Gibson from the Customer Success Team to get their feedback on how dealerships are adjusting.
All in all, there were a lot of bumps in the road. 2020 brought on some unexpected changes. In 2021, these changes were only amplified. As a result, dealerships had to get creative in how they acquired inventory. This was especially true for smaller lots that only have one or two rooftops. From buying from the service lane to putting up billboards, dealers have really begun to think outside the box. On top of that, social media has only accelerated this push for more creative ways to source.
What else are these smaller stores doing to stay relevant during disruption? Discover how wearing many hats, taking a well oiled machine and making it work in the marketplace, and creating a wholesale revenue stream has helped smaller dealerships across the country go from survive to thrive.
Watch the full video interview with Tim, Julia, and Matt: