As the summer draws to a close, I think it is important that we reflect on one of the biggest allies that joined the world of automotive retail: Google. With recent updates to Google My Business, the search engine giant has brought a plethora of opportunities to increase phone calls and drive traffic to your lot.
If you aren’t already taking advantage of all the tools available from Google, you may want to reconsider and jump on board today. The introduction of inventory listings on Google My Business has dealers and vendors scrambling to get things up and running. Understanding exactly how it works and what to expect is confusing for dealers that are more accustomed to traditional advertising.
It’s important to note that the industry is still in a unique position. A shortage of inventory has brought forth a lack of enthusiasm to purchase. While grosses are still high, there is no urgency for consumers to shop and buy. This has caused a shift in customer behavior and the rise of digital retailing. Google is the perfect partner for this transformation. But understanding how Google My Business can help your dealership attract more customers and win the zero-click search battle can be intimidating. With Google My Business, you can create an experience that is easy and robust. Trust me, that’s what shoppers want.
To best understand Google My Business for your auto dealership, I sat down with Founder and CEO of Reunion Marketing, Dave Spannhake, to discuss the different pieces of the Google ecosystem and how the platform is primed to help dealerships sell more cars while also defeating the stigma of ratings and reviews.
Watch the full interview now!