Board of Directors

John Aiello

Executive Chairman

Co-Founder and former CEO of The SAVO Group. As Co-Founder of SAVO, John spent most of the past 15 years pioneering, defining, and evangelizing the Sales Enablement software category. Under John’s leadership as CEO, SAVO became the unquestioned leader in Sales Enablement, growing at a rate of 40% + per year. John’s vision, leadership, and commitment to customer results helped to drive the explosive growth of the market and the company. John now serves as the Chairman of SAVO’s Board of Directors.

Prior to SAVO, John served as Vice President of Sales and Marketing for Sundance Homes, a publicly-traded homebuilder. He also served as Brand Manager for the Miller Brewing Company and Director of Marketing for a Chicago-area private high school.

John holds a BA from the University of Illinois, where he graduated in the top 1% of his class in 1990. He holds an MBA in Marketing/Finance from Northwestern’s Kellogg School of Management, where he graduated with honors in 1995. John is an adjunct professor of Entrepreneurship at Kellogg, and speaks regularly at numerous universities/associations on topics related to sales, marketing, and entrepreneurship. In 2009, John was inducted into the Chicago Entrepreneur Hall of Fame.

In addition to serving as Chairman of both SAVO and MAXDigital, John also serves on the Board of Quinnox and currently spends the bulk of his time serving in the world of Christian Ministry. John and his wife, Carla, live in Arlington Heights with their two beautiful boys, Jack and Joey.

Christopher Ainsley

Director (CEO ShopperTrak)

Drawing upon his experience guiding the growth of international companies, Christopher Ainsley is leading ShopperTrak’s global expansion as the retail industry’s leader in traffic intelligence and information products. He is responsible for overseeing all aspects of the company’s day-to-day operations as they relate to revenue growth and strategic direction. Under Christopher’s leadership, the company has an increased presence in Latin America, Asia and Africa.

Christopher joined ShopperTrak in 2008 from The Patent Board, where he served as President and Chief Executive Officer. He successfully transitioned the company from a consultancy to a business model of online tools and analytical products. Prior to that, he served for two years as Senior Vice President of global strategy and business development for LexisNexis, New York and as President and Chief Executive Officer of WoltersKluwer Health, one of three international divisions of WoltersKluwer NA.

A native of England and now an American citizen, he graduated from the Harvard Graduate School of Business Administration with a Master of Business Administration degree. He also holds a Master of Arts degree from Oxford University.

Michael D. Alter

Director (CEO The Tie Bar)

Michael Alter is the Chief Executive Officer of The Tie Bar, LLC. Founded a decade ago on the premise that a well‐made tie shouldn’t cost a fortune, The Tie Bar has become the #1 e‐commerce destination for stylish men’s accessories. Previously, Michael was a co-founder and CEO of SurePayroll, a Chicago-based technology company that is now a wholly owned subsidiary of Paychex. He joined SurePayroll in 2000 after five-and-a-half years with McKinsey and Company, where he was a founder and leader in the Service Operations Practice. Prior to receiving his MBA from the Harvard Business School, Michael worked in various sales positions at IBM. He holds a bachelor’s degree in economics from Northwestern.

Michael serves on the Illinois Technology Association board of directors and maintains active memberships in the Young Presidents’ Organization, Executives’ Club of Chicago, and the Economic Club of Chicago. In 2012 he was named the Illinois Technology Association CityLIGHTS CEO of the Year.

Michael is a nationally recognized spokesman on small business issues and for years was a columnist for He appears regularly in media outlets across the country, including Bloomberg TV, the Wall Street Journal and Entrepreneur magazine.

Rob Chesney

Director (COO Trunk Club)

Rob joined Trunk Club in late 2011 as COO where he plays a central role in the general management of Trunk Club overseeing customer acquisition, leading innovation of the technology platform and managing the build-out of the company’s operations. Trunk Club was acquired in 2014 by Nordstrom in a transaction valued at $450 million.

Prior to joining Trunk Club, Rob was an EIR in Greylock Partners’ Silicon Valley office. In this role he advised entrepreneurs looking to scale their early stage startups into thriving, independent companies. He has a particular interest in consumer-focused businesses with e-commerce, marketplace or payments-related business models. Rob has led small and large teams through periods of hyper growth, intense change and fierce industry competition.

Prior to Greylock Rob was a Vice President at eBay. Most recently he ran the Company’s Buyer Experience team where he oversaw the Company’s largest business verticals including fashion, technology, media, collectibles and home. These verticals represent more than half of eBay’s $2 billion North America business. Prior to running eBay’s Buyer Experience team Rob was VP and GM of eBay Motors, which he joined shortly after it launched in 2001. When he left the group it was eBay’s largest stand-alone vertical. eBay Motors receives more than thirteen million unique visitors a month, ranking it in the top 10 for e-commerce properties.

Rob holds an MBA from Kellogg and a BA from McGill University.

Pat Ryan Jr.


Pat Ryan is a two time digital and three time social entrepreneur who founded MAX Digital. He is also Founder and CEO of INCISENT Labs Group. Read Pat’s full bio here.