COVID-19 Impact Survey November - MAX Digital

MAX Consumer Insights: Covid-19 Impact on Consumers

We surveyed over 4000 people between the ages of 25 and 55 to understand how interest in purchasing a vehicle for this core automotive buying audience has changed due to the coronavirus outbreak. While there are some significant shifts particularly in terms of delay, the dealership-based purchase process is extremely robust and more trusted than alternate channels to complete a purchase during this crisis.

  • Despite COVID-19 fears, 87% of consumers are comfortable purchasing in dealership provided that enhanced safety precautions are taken.
  • 86% of new car shoppers and 87% of used car shoppers plan to visit a dealership to check out and/or test drive the car before purchase.
  • 66% of those surveyed are delaying a purchase.

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