Damon - MAX Digital

Add conversion power to your website vehicle pages

With MAX Digital’s website value report, dealers are able to show car shoppers all the areas that make a vehicle unique. With market comparisons, original OEM packages (including the package’s original MSRPs), vehicle history reports, and price comparisons, dealers can differentiate their vehicle from their competitor’s and maintain the pricing that is being asked.

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Damon Walker

What MAX Digital Can do for You

Sales Enablement

MAX Digital Showroom

Empower your salespeople with all the detailed information available on a vehicle.

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MAX Ad & Syndication

Automotive merchandising software for smart automated vehicle listings.

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Collaborative Trade-In Valuation

MAX My Trade

A walk-around appraisal tool that helps customers feel included in reaching a fair trade-in value.

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Inventory Management


The pioneer of automotive inventory management software, FirstLook is the most powerful tool for your inventory.

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MAX Digital really gives us a compelling reason as to why the car is priced right to begin with… When the customers believe and have validation that it’s a good price from a third party, it’s easier for them to feel relaxed and confident that we’re treating them fairly.

Jeff Pursel

Variable Operations Director

Our Happy Customers