Sales Enablement. Merchandising. Inventory Management.

MAX Digital helps dealers make more money on every car.

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What MAX Digital Can do for You

Sales Enablement

MAX Digital Showroom

Empower your salespeople with all the detailed information available on a vehicle.

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MAX Ad & Syndication

Automotive merchandising software for smart automated vehicle listings.

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Collaborative Trade-In Valuation

MAX My Trade

A walk-around appraisal tool that helps customers feel included in reaching a fair trade-in value.

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Inventory Management


The pioneer of automotive inventory management software, FirstLook is the most powerful tool for your inventory.

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MAX Digital really gives us a compelling reason as to why the car is priced right to begin with… When the customers believe and have validation that it’s a good price from a third party, it’s easier for them to feel relaxed and confident that we’re treating them fairly.

Jeff Pursel

Variable Operations Director

Our Happy Customers