Digital Retailing   »   MAX My Trade

MAX My Trade creates a guided experience that improves the trade-in process for your team and customers. Raise closing rates, maximize earnings, and increase customer satisfaction. MAX Digital clients saw an average of 47% increase in front-end gross post launch. Ready to learn more?

MAX My Trade
MAX’s Best In Class Automotive Appraisal Software

How it Works

MAX Digital MAX My Trade

Engage the Customer from the Start

MAX My Trade is a collaborative automotive retail software tool. It’s designed to help customers fully understand the appraisal process and feel included in reaching a fair trade-in value. With the walkaround app, the customer and your salesperson will choose a mutually agreed upon rating on a 10-point scale for different aspects of the car, such as interior quality, that drive used car value.

  • Collaboration creates a higher comfort level
  • Customer involvement drives higher closing rates

“One of the immediate benefits is the involvement of the customer in the appraisal process. That involvement is translating into a 5% higher closing rate.”

Lee Porter, Used Car Manager at Vancouver Toyota


Deliver A Strong Market-Based Appraisal

Once the walkaround evaluation is complete, a market-based appraisal report will combine your customer’s vehicle condition rating score with top book values of third-party validation sites like Kelley Blue Book, Edmunds, and NADA to discount the cars value appropriately from top book values and provide a fair market price.

  • Customer ratings drive naturally lower valuations
  • Deliver a market-based appraisal with adjusted fair market value
MAX Digital MAX My Trade

MAX Digital clients saw an average front-end gross increase of 47% after launching on MAX My Trade v. prior to launch.

Looking to increase gross at your dealership?
MAX Digital MAX My Trade

Close the Sale

The final price is still approved by your sales manager, so the dealership retains control. With naturally lower valuations driven by the customer’s rating of their own vehicle’s condition, your management team may want to adjust the final offer if the customer has been overly critical. This will improve close rates and delight the customer since they were able to give their input throughout the evaluation process.

  • Sales Manager retains control of offer
  • Process creates positive environment for under-allowance

“Trade-ins are the new frontier in gross profit.”

Johnny DeArmond, GM, Price LeBlanc Toyota

“Most customers are going to rate their cars at 80% or below.”

Brad DeSelms, sales director, Fremont Management Co.


See Results

MAX My Trade also includes Appraisal Performance Reporting, a management tool that helps you grow sales team utilization and profits. This tool provides you with a comparison of appraisals submitted both with and without MAX My Trade to see profitability gained at a glance.

  • Monitor sales team usage and results
  • See opportunities to further grow profits
Get a demo, see the results
MAX Digital MAX My Trade

Customize for YOU.

Call your MAX representative, or (888) 841-0884, to customize your MAX My Trade experience. You can update or change the introductory questions to meet your dealership needs.

What it Accomplishes

The automotive digital retailing made possible by MAX My Trade does more than make your trade-in process easier and more accurate. You’ll widen your profit margin by having more ability to under-allow on your trades. Customer satisfaction will be boosted as consumers better understand the true value of their trade-in and a higher level of trust is initiated.

Fill out the form below for your custom product demonstration of MAX My Trade


Schedule Your Free Demonstration

Schedule a free demonstration of our software to see how you can better optimize the trade-in experience for both customers and your sales team. No trade-in vehicle should be overlooked, and neither should your potential earnings.

Helpful Resources


MAX Digital Resource: Paving the Path to Purchase

Paving the Path to Purchase

When our customers came to us asking for help with the sales process, we took a hard look at how the path to purchasing a vehicle has evolved.


MAX Digital Resource: Trade-In Transformations

Trade-In Transformations: Finding More Gross

Learn how MAX My Trade has helped Fremont motors increase their closing rate by 5%.


MAX Digital Resource: Take the Challenge

Take the Challenge

Assess your dealership’s digital strategy with our online assessment.