GM Co-Op Program

MAXDigital has been selected by General Motors as a turnkey program provider for its in-Market Retail (iMR) program. Using their iMR funds, participating GM dealers can now receive 100% GM iMR co-op reimbursement for up to $500 per month on their purchase of any MAXDigital products.


Our OEM Partnerships

Why do OEMs benefit from a MAXDigital co-op program? MAXDigital is the sole provider of OEM integration. What this means is that we pull the original equipment packages creating ads and VDPs that describe an OEMs vehicles, both new and used, the way they were intended to be sold. This vital tool allows OEMs to hold value in their brand throughout a vehicle’s entire lifecycle and provide a cohesive, positive customer experience.

Interested in learning more?

Whether you’re a GM dealership looking to utilize our discounted program or seeking information on developing a co-op program, please complete the form below to speak with our OEM Co-Op specialist.