Auto Inventory Management

Inventory Management Software

Voted 2019’s #1 Inventory Management Platform in ADT Dealers’ Choice Awards

MAX Digital’s inventory management and automotive merchandising products form a solid foundational core for dealerships to appraise, price, merchandise, and sell your inventory. MAX tools are created with a simple goal — make more on every car. We offer best-in-class professional tools to manage inventory, and no one in the industry has better data to help you understand what will sell in your dealership.
MAX Digital MAX Auto Inventory Management Software

Learn how our suite of inventory management software gets your fleet frontline-ready and poised to sell.

MAX Digital MAX Auto Inventory Management Software


FirstLook’s inventory management system provides end to end visibility of the entire pre-owned retail operations process and empower dealers and dealer groups with advanced analytics, cutting edge best practices and decision-making tools designed to maximize opportunities for securing higher profits.

Learn More

MAX Pricing & Appraisal

When a vehicle isn’t properly priced and appraised, you’re missing out on potential profits. That’s why MAX Pricing and Appraisal equips you with the largest, most accurate dataset in the industry and the reporting necessary to acquire, appraise, and price your inventory correctly.

Learn More
MAX Digital MAX Auto Inventory Management Software
MAX Digital MAX Auto Inventory Management Software

MAX My Trade

MAX My Trade creates a guided experience that improves the trade-in process for your team and customers. Raise closing rates, maximize earnings, and increase customer satisfaction. MAX Digital clients saw an average of 47% increase in front-end gross post launch.

Learn More

Make more on every car.

MAX Out Your Inventory

There’s no other software in the industry that brings you closer to your inventory. Our automotive inventory management software tools make it easy for your team to be successful in making more money from every car, every time.
MAX Digital MAX Auto Inventory Management Software
MAX Pricing and Appraisal helps you acquire the right inventory and price it correctly. Our cost to market appraisal tool leverages data drawn from millions of VINs. Compare other vehicles to your stock based on model, make, trim, mileage, packages, and equipment to ensure every car in your inventory has a fair and competitive price.
This software also comes with analytics functionality built into the dashboard so you can measure your team’s performance over time. Schedule a free demonstration of our software to see what’s possible when the right tools are put in the hands of your dealership.
MAX Digital MAX Auto Inventory Management Software

Use the inventory planner…

to adjust pricing on your aging inventory, see how many vehicles and models you have in-stock and set-up custom rules and goals to alert you when to reevaluate inventory and more.

Our robust Inventory Management and Merchandising software suite includes:

MAX Ad & Syndication

Automatically create engaging ads & distribute to 200+ sites.

MAX Analytics

Powerful analytics for dealers in user friendly dashboards.

MAX Integrations

Integrations with major systems and data providers.

MAX Path to Purchase

Integrations with major systems and data providers.

See Plans and Pricing and all our solutions for an overview of our full product suite.

Schedule A Demo

At MAX Digital, we are dealer champions. That means we have your back and yours alone. We build systems that perform when road tested against the competition because they’re built to make you more money on every car. Schedule a demo to find out more about what we can do for your dealership.

Helpful Resources


MAX Digital Resource: MAXimizing Profit for Luther Automotive

MAXimizing Profit for Luther Automotive

Pre-owned director for Luther Automotive took the time to sit down and share the things he values about MAXDigital’s platform.


MAX Digital Resource: Co-op opportunities

Co-op opportunities

This vital tool allows OEMs to hold value in their brand throughout a vehicle’s entire lifecycle and provide a cohesive, positive customer experience.


MAX Digital Resource: Dealer Insights: Uncover Missing Profit Opportunities

Dealer Insights: Uncover Missing Profit Opportunities

MAX Digital and Erickson Research surveyed 400+ automotive dealers to reveal key opportunities for dealers to boost gross profits.