Digital Retailing
- - - Digital Retailing
    - MAX's suite of products are the tools you need to reach the modern car buyer.
    - Learn More »
  - - Max Digital Showroom
    - Automotive digital retailing tool that helps maintain high margins on your inventory.
    - Learn More »
  - - MAX Trade Value
    - A smart trade-in valuation tool that integrates seamlessly on any dealer website making engaging car shoppers fast & easy.
    - Learn More »
  - - Max My Trade
    - Auto valuation & trade-in appraisal tool that helps increase your profit on vehicle trade-ins.
    - Learn More »
  - - MAX Ad & MAX Syndication
    - Automotive marketing tools that merchandise inventory effectively.
    - Learn More »
Inventory Management
- - - Inventory Management
    - Arm yourself with software that gives you the data you need to make more on every car.
    - Learn More »
  - - FirstLook
    - The pioneer of auto inventory management software, FirstLook is the most powerful tool for your inventory.
    - Learn More »
  - - Max Pricing & Appraisal
    - Automotive inventory management & appraisal tools.
    - Learn More »
  - - Max My Trade
    - Auto valuation & trade-in appraisal tool that helps increase your profit on vehicle trade-ins.
    - Learn More »
View Plans
Resources

Management Team

Steve Fitzgerald

Steve Fitzgerald

Chief Executive Officer

Mike Cavanaugh

Mike Cavanaugh

Executive Vice President

Rob Levin

Rob Levin

Chief Financial Officer

Patrick McMullen

Patrick McMullen

Senior Vice President of Strategic Accounts

Denis Dwyer

Denis Dwyer

Vice President of Operations and Customer Success

Kim Evenson

Senior Vice President of Marketing

Ryan Walker

Vice President of Product & Engineering