Digital Retailing
- - - Digital Retailing
    - MAX's suite of products are the tools you need to reach the modern car buyer.
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  - - Max Digital Showroom
    - Automotive digital retailing tool that helps maintain high margins on your inventory.
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  - - Path to Purchase
    - The retail operating system that will revolutionize your sales process
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  - - Max My Trade
    - Auto valuation & trade-in appraisal tool that helps increase your profit on vehicle trade-ins.
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  - - MAX Ad & MAX Syndication
    - Automotive marketing tools that merchandise inventory effectively.
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Inventory Management
- - - Inventory Management
    - Arm yourself with software that gives you the data you need to make more on every car.
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  - - FirstLook
    - The pioneer of auto inventory management software, FirstLook is the most powerful tool for your inventory.
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  - - Max Pricing & Appraisal
    - Automotive inventory management & appraisal tools.
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  - - Max My Trade
    - Automotive marketing tools that merchandise inventory effectively.
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  - - MAX Analytics
    - Integrations
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Management Team

Steve Fitzgerald

Steve Fitzgerald

Chief Executive Officer

Brad Kruse

Brad Kruse

Senior Vice President, Head of Enterprise & Strategic Partnerships

Rob Levin

Rob Levin

Senior Vice President of Finance & Administration

Patrick McMullen

Patrick McMullen

Senior Vice President, Strategy & Innovation

Denis Dwyer

Denis Dwyer

Vice President of Operations