Newsletter

March 2022

 

 

 

 

 

Congratulations to Hertrich Ford of Easton, MAX Digital’s March Dealership of the Month

Congrats to Hertrich Ford of Easton, our February dealership of the month! Discover how they leverage MAX tools to drive success…

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Make the Car the Star

Want to stand out and drive more traffic to your lot? Then make the car the star. How you advertise and merchandise your inventory plays a pivotal role in your success. It’s time to get serious about your ads and get more eyes on your vehicles.

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NADA 2022 Wrap Up: An Event Focused on the Future

We made it through another electric NADA Show. This year’s show was jam-packed with great conversations, insightful speakers, and a robust show floor. There was a lot to learn at the event, but MAX Digital heard one thing loud and clear…

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Sell them all, you can always buy more!

There are several things you need to do to be successful when it comes to buying cars from the consumer. Are you making the right moves? If you are interested in building a long-term, sustainable, profitable business, you must do this one thing…

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It’s Always About the People

Are you focusing on the 3 P’s…Product, Process, & People? Tim has always thought these were critical components for success, with People being the most important at a dealership. Read on to discover why!

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Please, Don’t Take Me There!

Are you still doing the old bait and switch? Then it’s time for a new strategy. We have a plan for how you can acquire more vehicles without turning the customer off.

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Being Adaptable in the Face of Adversity

How adaptable are you? In our industry, flexibility is important. And, when it comes to customer experience, the more adaptable you are, the better your ability to serve your customers. Learn more about being adaptable from MAX Digital’s Cody Grove.

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Turn Your Digital Touchpoints into an Educational Resource for Customers

You’ve got the digital touchpoints already. But are they really helping the customer experience? Consumers have questions. And if you can’t answer them, they will find another dealership who will. It’s time to educate your customers!

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Stop Messing Around, Sell the Car!

Stop messing around and sell that car. This blog highlights the importance of getting rid of immediate wholesale inventory.

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It’s never too late to start buying cars from consumers

We have a plan for buying cars from consumers. Want to learn how?

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Acquire More Inventory and Sell it Quicker By Meeting Customers Where They Are

Where are you meeting the consumer? Whether you need to acquire more inventory or want to sell them faster, where you meet the customer at is critical for your dealership. The best rule of thumb? Meet them where they already are…online!

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The True Impact of Time and Culture

Tim Scoutelas has the final part of his series about creating a consumer buying center ready for you. And guess what…it all comes down to time and culture!

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