Automotive Merchandising Tool

MAXDigital’s Marketing & Sales Platform uses a state of the art process known as the MAX Content Generation Engine. This process pulls extensive and pertinent information from every corner of the internet to assist with vehicle pricing. It gathers details to maximize automotive merchandising strategy for every vehicle in a dealer’s online inventory.

Price Validation
Vehicle History Reporting
CPO Information
Expert Reviews & Awards
OEM Information

MAXDigital Helps Dealers Win at Every Interaction Point

MAXDigital has built three key tools that utilize the information pulled from the MAX Content Generation Engine in each and every touchpoint throughout a consumer’s shopping journey, ultimately turning car browsers into car buyers.


MAX Ad seamlessly integrates with a dealer’s inventory management system and enables dealers to easily merchandise their used car inventory, manage vehicle pricing, and create consumer relevant ads. Each ad consists of an optimal format description that compiles all the information generated by the MAX Content Generation Engine. MAX Ad then automatically sends each ad, including pictures, pricing, and MAX Ad’s optimal format description, to over 200 3rd party websites like Autotrader,, and dealer websites.

Is this car right for me?
Am I buying a lemon?
Is this a fair price?
Why is this car better than the others I've seen?
Why should I buy from this dealer?

+MAX Mobile Webloader

The MAX Mobile Webloader is available for Apple and Android and allows dealers to manage their vehicle photos and equipment option packages directly from their lot.

MAX Mobile VDP Page - iPhone 6

+MAX Ad Window Stickers

Dealers can avoid 3rd party fees and outdated information in their brick and mortar showrooms by printing customizable window stickers immediately after updating listing data online in MAX Ad.

MAX for Website

Convert browsers on your website to buyers on your lot via an all-new VDP page that utilizes all the information generated by the MAX Content Generation Engine. MAX for Website offers Trade-In-Value Reporting that integrates seamlessly with all CRMs.

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DealerRater Review

And now that 90% of customers say buying decisions are influenced by online reviews we have also integrated with Dealer Rater to show ratings directly on each VDP.

Is This A Good Deal Buttom - iMac

MAX Digital Showroom

Empower your sales people and customers with all the information generated by the MAX Content Generation Engine thanks to MAX Digital Showroom.

Website VDP - Solo

Prove Vehicle Value Across Devices

Turn each and every one of your salespeople into ultimate selling machines thanks to the MAX Digital Showroom. This tool provides sales and customers with detailed information about each and every vehicle in your online inventory. Enable your sales people to quickly and easily combat pricing objections by making them the product expert, ultimately holding value and gross profit with every sale. The MAX Digital Showroom is available for desktop, tablet, and mobile (Android and Apple Devices).

Get a MAXDigital Demo Today

Seeing is believing, so take a look into how MAXDigital products are shaping the new digital dealership.

Direct Access for Customers

With over 70% of consumers using mobile devices on the lot, it’s vital that dealers focus on an integrated marketing strategy that provides a seamless shopper experience. To satisfy this need, MAX Digital Showroom allows dealership customers to access all the information on every vehicle on your lot via a scan of their mobile device. Keep customers focused on your inventory, and don’t let “showrooming” and Sunday shoppers destroy your margins.

What is mobile “showrooming”?

Mobile “showrooming” is the phenomenon where consumers browse your local competitors for better deals via their mobile device while standing on your lot.

Website VDP - Solo

+Group Performance Dashboard

With the MAX Group Performance Dashboard, dealer groups have total visibility of their entire online merchandising, allowing them to quickly identify opportunities to improve performance and enable best practices at every store.


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