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Resource Library

RESEARCH REPORT

Digital Retailing & Building Success

How is digital retailing changing the landscape for dealers as they head into 2020? What changes do they expect to best engage customers online and offline? The expansion of digital retailing presents unique opportunities MAX Digital explored in the fourth annual dealer insights survey.

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BLOG

MAX Digital Launches New Product to Empower BDC Staff

The streamlined interface gives BDC agents the power to share unique selling points for each vehicle, set appointments, provide trade-in estimates and set up car buyers for a great in-store experience.

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INTERVIEW

Under the Hood: Six Months As A BDC Representative

We gave an exit interview with an anonymous BDC rep so they could give honest answers directly. Read on to find out what kills calls, what makes customers happy, and the most surprising thing about being a BDC representative.

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INTERVIEW

Under the Hood: Lessons from Managing a BDC

We interviewed an anonymous BDC Manager so they could give honest answers directly. Read on to find out the qualities our anonymous BDC manager looks for in a successful rep, the importance of bringing hospitality to the role, and a trend some dealerships are trying with their BDC departments that doesn’t seem to be working out too well.

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INTERVIEW

Under the Hood: BDC Concerns from a Sales Leader

In this installment of our Under the Hood series of anonymous interviews with the people who make the retail automotive machine work, we talk to a proven sales leader. He is really disappointed in where the industry has gone and how little margin there is to be able to deliver real value for the customer.

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INTERVIEW

Under the Hood: Need for Hybrid BDC and Sales Roles Now

In this interview, we talk to a manager with a blended role, managing a BDC team and sales teams across multiple locations. His locations are currently by appointment only due to the coronavirus outbreak. He shares his thoughts on how to bring together the BDC and sales departments that have historically been at odds. He sees an opportunity for change during this challenging time.

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BLOG

MAX BDC: The Next Big Thing for the Automotive BDC

Your BDC is only as good as their information. That’s why MAX Digital created the all-new MAX BDC. This intuitive software solution puts the information your customers want at your BDC team’s fingertips, turning them into product experts. 

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BLOG

Business Development Centers: A Department to Invest In

Your BDC sales team is often your first line of contact with the customer — taking calls and responding to those who reach out or show interest. But why exactly is a good BDC team so important? And how can you help them be successful? Let’s take a look. 

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