Today’s shopper no longer comes directly to your physical showroom. Instead, the journey begins with hours of online research that eventually leads to your inventory. And should your dealership be chosen, this person arrives on your lot armed with data and ready to do battle. Too often, this results in dealerships unnecessarily discounting prices to make a sale.
Luckily, MAXDigital has the tools to help your dealership price inventory value across all devices. As an integral part of our Marketing & Sales Platform, the MAX Digital Showroom provides detailed information about every vehicle in your online inventory. This tool helps salespeople become inventory experts, and you’re better equipped to build trust with customers. This ultimately leads to an increase in gross profit.
The MAX Digital Showroom can help prevent these discounts. Thanks to this cutting-edge technology, customers can access all the details of your inventory with a simple scan of their mobile device. This seamless experience helps you justify your prices with the more than 70% of consumers who will use a mobile device while on the lot.
You’re better equipped to build trust with customers.