Evolve Your Sales Process To Win Today’s Digital Consumer

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The car-buying process as we know it is changing and dealerships are under attack from every angle. Today’s digital-enabled consumers are more knowledgeable than ever thanks to limitless amounts of information online. They now know what a fair price is and come to the lot expecting it. Because of this, dealers have to provide a strong defense against price drops during negotiations. To make matters worse, with used-car volumes up, margins continue to shrink faster than ever. It’s evident that neither the consumer or the sales team is enjoying the process. Finally, whether dealers like it or not, there is an indisputable opportunity for leaner, digital retail companies to disrupt the auto industry and capture dealer’s customers, and profits. In order to survive in today’s increasingly challenging marketplace, dealers need to understand today’s buyers and evolve.

What we know from our +15 years of expertise is that today’s digital buyers want a transparent and consistent sales process that demonstrates value in the vehicle they are looking to buy. Selling based on price alone is no longer enough. They need evidence. The question then becomes, how do you evolve your sales process to win today’s digital consumer?

Find out more on how to Acquire, Price, Merchandise, and Sell right.

Acquire

Acquire the inventory consumers want to buy


Cost-to-Market Appraisal

The first step to an effective and profitable sales process is acquiring the right vehicles at the right price. MAXDigital’s Cost-to-Market Appraisal tool allows dealers to leverage the industry’s largest and most accurate source of vehicle market data to compare vehicles based on the model, make, trim, mileage, and even equipment. This tool gives dealers the ability to define a competitive set for a specific vehicle and accurately see how it stacks up in the market.

What makes acquiring with MAXDigital unique?

MAXDigital pulls dealership sales history directly from the DMS to provide historical data, both at a store and group level, during the vehicle appraisal and stocking process. By combining dealership historical data with market data, dealers can determine the core inventory they sell consistently at high margins and the market suggested vehicles that consumers are searching for.

Stocking

MAXDigital’s stocking tools help dealers quickly source the hottest selling vehicles for both their store and local market. To acquire right, dealers need to build a vehicle shopping list that incorporates both a dealership’s core inventory and market-suggested inventory. This way dealers can retain a strong inventory base that keeps customers coming in the door and building market share. Then, dealers can use the same historical data to manage their new vehicle inventory. They can determine which vehicles are at-risk and analyze store and market performance to identify which models, trims, packages, and colors they should be stocking more of.

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Price

Price vehicles to compete with the market average


 

Why do dealers base price on the market?

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Today, determining the fair price of a vehicle is key to keeping a dealership on a consumer’s radar and closing the deal on the lot. Vehicles need to be priced at or near local market average to compete with competitors online and ultimately convert leads. But what happens when the consumer continues to haggle on price once at the store? Dealers need to have a strong understanding of their pricing strategy and a tool that not only helps in determining what a competitive price is in each market but also validates the price to the consumer throughout every stage of the buying process.

Establishing, early and often, that a vehicle is priced fairly can make or break a sale. By providing consumers with pricing proof points from well-recognized third-parties, dealers can build trust and transparency during the selling process.

Price with state-of-the-art precision

MAXDigital’s market-based pricing tool provides dealers unparalleled market pricing precision. Dealers have the unique ability to drill down to specific equipment and packages, precisely match trim levels, and access the most comprehensive, up-to-date, market listings to determine what a fair and competitive price is for each and every vehicle.

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New car campaigns & Incentives

Now, dealers can automatically add in consumer incentives to their new vehicle inventory. With DMS write-back and automatic internet pricing updates, dealers can manage compliance with OEM pricing campaigns, discounts, and incentives all in a single tool.

 

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Merchandise

Demonstrate a vehicle’s quality and value online


Merchandising a vehicle effectively online is more critical than ever. Consumers want a transparent process that demonstrates value and quality. By creating consumer-friendly vehicle descriptions, listings, and value reports, dealers can begin to sell the consumer on the vehicle before they even step foot on the lot.

 

camera-iconTake Pictures
Dealers can capture vehicle photos and upload them directly to their online listings as soon as a vehicle hits the lot with the help of the MAX Mobile app. Available on iOS and Android.

stickers-iconCreate Custom Window Stickers
Print customizable window stickers and buyers guides for new and used inventory immediately after updating listing data online. Tired of constantly reprinting stickers every time a vehicle’s price changes? MAXDigital’s window stickers feature the capability to dynamically update pricing and provide consumers with the most recent and relevant vehicle information.

tool-iconOption out Equipment & Packages
Dealers are able to manage and select equipment option packages that differentiate a vehicle either at their desktop or directly from the lot with the MAX Mobile app.

websites-iconDistribute to Multiple Websites
Automatically syndicate vehicle listings throughout the day to over 300 websites including Autotrader™, Cars.com™, all dealership websites and many more.

 

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Create optimal format highlights & Descriptions

 

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Take Pictures

Dealers can capture vehicle photos and upload them directly to their online listings as soon as a vehicle hits the lot with the help of the MAX Mobile app. Available on iOS and Android.

 


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Create Custom Window Stickers

Print customizable window stickers and buyers guides for new and used inventory immediately after updating listing data online. Tired of constantly reprinting stickers every time a vehicle’s price changes? MAXDigital’s window stickers feature the capability to dynamically update pricing and provide consumers with the most recent and relevant vehicle information.

 


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Option out Equipment & Packages

Dealers are able to manage and select equipment option packages that differentiate a vehicle either at their desktop or directly from the lot with the MAX Mobile app.

 


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Distribute to Multiple Websites

Automatically syndicate vehicle listings throughout the day to over 300 websites including Autotrader™, Cars.com™, all dealership websites and many more.

 


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Create optimal format highlights & Descriptions

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Seller’s Description and Comments:
Your quest for a gently used car is over. This fantastic-looking 2012 BMW 5 Series has only had one previous owner, with a great track record and a long life ahead of it. Want to save some money? Get the NEW look for the used price on this one owner vehicle. Previous owner purchased it brand new and it still looks like the day it rolled off the lot! It is nicely equipped with features such as Cold Weather Package, Convenience Package, AWD, Black w/Dakota Leather Upholstery, BMW Certified, Heated Front Seats, Heated Rear Seats, Navigation System, 10 Speakers, 18″ x 8.0″ Star Spoke (Style 330) Wheels, 4-Wheel Disc Brakes, ABS brakes, Air Conditioning, AM/FM radio, Anti-whiplash front head restraints, Auto tilt-away steering wheel, Auto-dimming door mirrors, Auto-dimming Rear-View mirror, Automatic temperature control, Brake assist, Bumpers: body-color, CD player, Dakota Leather Upholstery, Delay-off headlights, Driver door bin, Driver vanity mirror, Dual front impact airbags, Dual front side impact airbags, Electronic Stability Control, Emergency communication system, Four wheel independent suspension, Front anti-roll bar, Front Bucket Seats, Front Center Armrest, Front dual zone A/C, Front fog lights, Front reading lights, Fully automatic headlights, Garage door transmitter, Genuine wood console insert, Genuine wood dashboard insert, Genuine wood door panel insert, Head restraints memory, Heated door mirrors, High intensity discharge headlights: Bi-xenon, Illuminated entry, iPod & USB Adapter, Leather Shift Knob, Leather steering wheel, Low t

SELLER’S DESCRIPTION AND COMMENTS:
Excellent Condition, BMW Certified, CARFAX 1-Owner. JUST REPRICED FROM $45,000, PRICED TO MOVE $700 below Kelley Blue Book!, FUEL EFFICIENT 30 MPG Hwy/21 MPG City! NAV, Sunroof, COLD WEATHER PKG, PREMIUM PKG, TECHNOLOGY PKG, CLICK ME!

KEY FEATURES INCLUDE
Leather Seats, Sunroof, All Wheel Drive, Turbocharged, iPod/MP3 Input, CD Player, Onboard Communications System, Aluminum Wheels, Dual Zone A/C, Heated Leather Seats MP3 Player, Steering Wheel Controls, Child Safety Locks, Electronic Stability Control, Heated Mirrors.

OPTION PACKAGES
TECHNOLOGY PKG: navigation system, Head-Up Display, online info services, BMW apps, smartphone integration, Real Time Traffic Info, extended instrument cluster contents, PREMIUM PKG: pwr tailgate open/close, Comfort Access keyless entry w/multi-function remote control, satellite radio, COLD WEATHER PKG: heated steering wheel, heated front seats, heated rear seats, retractable headlight washers. Non-Smoker vehicle.

A GREAT VALUE
Was $45,000. This 535i xDrive is priced $700 below Kelley Blue Book.

DRIVE WITH CONFIDENCE
6 years/100,000 miles, Up to 2-Years/50,000-Miles plus balance of original warranty (4-Year/50,000-Miles), 24-Hour Roadside Assistance, Comprehensive Inspection and Reconditioning, $0 Maintenance for the first 4 years or 50,000 miles, Trip-Interruption Services, Trip-Planning Services, Carfax Vehicle History Report.

MORE ABOUT US
Thank you for choosing Hometown Auto Group. We are dedicated to providing you a hassle free shopping experience. To save you time and money, we have researched what today’s fair market price is on all the vehicles we have for sale and provide that price to you up front.

Without Max

 


 

Seller’s Description and Comments:
Your quest for a gently used car is over. This fantastic-looking 2012 BMW 5 Series has only had one previous owner, with a great track record and a long life ahead of it. Want to save some money? Get the NEW look for the used price on this one owner vehicle. Previous owner purchased it brand new and it still looks like the day it rolled off the lot! It is nicely equipped with features such as Cold Weather Package, Convenience Package, AWD, Black w/Dakota Leather Upholstery, BMW Certified, Heated Front Seats, Heated Rear Seats, Navigation System, 10 Speakers, 18″ x 8.0″ Star Spoke (Style 330) Wheels, 4-Wheel Disc Brakes, ABS brakes, Air Conditioning, AM/FM radio, Anti-whiplash front head restraints, Auto tilt-away steering wheel, Auto-dimming door mirrors, Auto-dimming Rear-View mirror, Automatic temperature control, Brake assist, Bumpers: body-color, CD player, Dakota Leather Upholstery, Delay-off headlights, Driver door bin, Driver vanity mirror, Dual front impact airbags, Dual front side impact airbags, Electronic Stability Control, Emergency communication system, Four wheel independent suspension, Front anti-roll bar, Front Bucket Seats, Front Center Armrest, Front dual zone A/C, Front fog lights, Front reading lights, Fully automatic headlights, Garage door transmitter, Genuine wood console insert, Genuine wood dashboard insert, Genuine wood door panel insert, Head restraints memory, Heated door mirrors, High intensity discharge headlights: Bi-xenon, Illuminated entry, iPod & USB Adapter, Leather Shift Knob, Leather steering wheel, Low t

With Max

 


 

SELLER’S DESCRIPTION AND COMMENTS:
Excellent Condition, BMW Certified, CARFAX 1-Owner. JUST REPRICED FROM $45,000, PRICED TO MOVE $700 below Kelley Blue Book!, FUEL EFFICIENT 30 MPG Hwy/21 MPG City! NAV, Sunroof, COLD WEATHER PKG, PREMIUM PKG, TECHNOLOGY PKG, CLICK ME!

KEY FEATURES INCLUDE
Leather Seats, Sunroof, All Wheel Drive, Turbocharged, iPod/MP3 Input, CD Player, Onboard Communications System, Aluminum Wheels, Dual Zone A/C, Heated Leather Seats MP3 Player, Steering Wheel Controls, Child Safety Locks, Electronic Stability Control, Heated Mirrors.

OPTION PACKAGES
TECHNOLOGY PKG: navigation system, Head-Up Display, online info services, BMW apps, smartphone integration, Real Time Traffic Info, extended instrument cluster contents, PREMIUM PKG: pwr tailgate open/close, Comfort Access keyless entry w/multi-function remote control, satellite radio, COLD WEATHER PKG: heated steering wheel, heated front seats, heated rear seats, retractable headlight washers. Non-Smoker vehicle.

A GREAT VALUE
Was $45,000. This 535i xDrive is priced $700 below Kelley Blue Book.

DRIVE WITH CONFIDENCE
6 years/100,000 miles, Up to 2-Years/50,000-Miles plus balance of original warranty (4-Year/50,000-Miles), 24-Hour Roadside Assistance, Comprehensive Inspection and Reconditioning, $0 Maintenance for the first 4 years or 50,000 miles, Trip-Interruption Services, Trip-Planning Services, Carfax Vehicle History Report.

MORE ABOUT US
Thank you for choosing Hometown Auto Group. We are dedicated to providing you a hassle free shopping experience. To save you time and money, we have researched what today’s fair market price is on all the vehicles we have for sale and provide that price to you up front.

Sell

Sell using the power of digital


Give the consumer what they want, where they want it,phone-icon and when they want it. Today’s consumers are starting their decision-making process long before they get to the dealership. In fact, the majority of consumers have narrowed down their decision to a couple, if not one vehicle before ever stepping onto the lot. MAXDigital provides dealers the tools that build consumer excitement by showing the true value of each and every vehicle. With MAXDigital’s website value report, dealers are able to show car shoppers all the areas that make a vehicle unique. With market comparisons, original OEM packages (including the package’s original MSRPs), vehicle history reports, and price comparisons, dealers can differentiate their vehicle from their competitor’s and maintain the pricing that is being asked.

Create a cohesive customer experience

Each website value report features a dealer’s branding and contact information, as well as a description of what makes shopping with their dealership unique. And since 90% of consumers make their buying decisions based on consumer reviews, the MAXDigital value report features a dealership’s DealerRater™ ratings. Worried about lead generation online? Each value report integrates directly with a dealership’s CRM to generate valuable leads.

Turn your sales team into product experts

MAXDigital enables dealers with real-time inventory and pricing information, immediately making them product experts for all on and off brand vehicles. Dealers can access real-time market comparisons, original OEM package information (including the package’s original MSRP), vehicle history reports, and price comparisons. Dealers now have the ability to level the playing field with the consumer and the information that they are accessing on their phone. By providing dealers the same accurate, unbiased information that a consumer has access to, dealers become a trusted product expert, validating the value and building trust to a potential car buyer who has made it to the lot.

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Find out more about how MAXDigital’s products can help your dealership
win today’s digital consumer.