Acquire the inventory consumers want to buy
The ﬁrst step to an eﬀective and proﬁtable sales process is acquiring the right vehicles at the right price. MAXDigital’s Cost-to-Market Appraisal tool allows dealers to leverage the industry’s largest and most accurate source of vehicle market data to compare vehicles based on the model, make, trim, mileage, and even equipment. This tool gives dealers the ability to deﬁne a competitive set for a speciﬁc vehicle and accurately see how it stacks up in the market.
What makes acquiring with MAXDigital unique?
MAXDigital pulls dealership sales history directly from the DMS to provide historical data, both at a store and group level, during the vehicle appraisal and stocking process. By combining dealership historical data with market data, dealers can determine the core inventory they sell consistently at high margins and the market suggested vehicles that consumers are searching for.
MAXDigital’s stocking tools help dealers quickly source the hottest selling vehicles for both their store and local market. To acquire right, dealers need to build a vehicle shopping list that incorporates both a dealership’s core inventory and market-suggested inventory. This way dealers can retain a strong inventory base that keeps customers coming in the door and building market share. Then, dealers can use the same historical data to manage their new vehicle inventory. They can determine which vehicles are at-risk and analyze store and market performance to identify which models, trims, packages, and colors they should be stocking more of.