Research

Digital Retailing & Building Success

How is digital retailing changing the landscape for dealers as they head into 2020? What changes do they expect to best engage customers online and offline? The expansion of digital retailing presents unique opportunities MAX Digital explored in the fourth annual dealer insights survey.

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Uncover Missing Profit Opportunities

Where are the profits going? More importantly, how can we get them back? MAX Digital, in conjunction with Erickson Research, surveyed 400+ automotive dealers across the United States to learn more.

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Salesperson Turnover Causing Dealers to Rethink Sales Strategies

What’s driving so much salesperson turnover? What changes are dealers going to make? How can you reduce your dealership’s turnover? MAX Digital took the initiative to find out.

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Trust, Value, & Profits in Today’s Digital Age

During the 2017 NADA Convention we surveyed nearly 400 dealers to understand the degree of trust they believe customers have in dealerships and whether dealers are focused on selling based on quality and value, or price.

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Our 2020 Digital Retailing Study will be live on Friday, February 14, 2020.