Research
Annual Dealer Research
2021 Dealer Study
Digital Retailing & Keeping Profits Up
What role did the pandemic play in digital retailing? How much of the sales process is happening online? Are dealers planning to change their process? MAX Digital, in conjunction with Erickson Research, surveyed automotive dealers to learn more.
2020 Dealer Study
Digital Retailing & Building Success
How is digital retailing changing the landscape for dealers as they head into 2020? What changes do they expect to best engage customers online and offline? The expansion of digital retailing presents unique opportunities MAX Digital explored in the fourth annual dealer insights survey.
2019 Dealer Study
Uncover Missing Profit Opportunities
Where are the profits going? More importantly, how can we get them back? MAX Digital, in conjunction with Erickson Research, surveyed 400+ automotive dealers across the United States to learn more.
2018 Dealer Study
Salesperson Turnover Causing Dealers to Rethink Sales Strategies
What’s driving so much salesperson turnover? What changes are dealers going to make? How can you reduce your dealership’s turnover? MAX Digital took the initiative to find out.
2017 Dealer Study
Trust, Value, & Profits in Today’s Digital Age
During the 2017 NADA Convention we surveyed nearly 400 dealers to understand the degree of trust they believe customers have in dealerships and whether dealers are focused on selling based on quality and value, or price.
MAX Consumer Insight Studies
MAX Consumer Insights
COVID-19 Impact on Consumers | May 2020
How has interest in purchasing a vehicle changed due to the COVID-19 outbreak? Where are the significant shifts and how trusted is the dealership-based purchase process? MAX Digital asked 3,000 25-55 year olds to find out.
MAX Consumer Insights
COVID-19 Impact Regional Differences | May 2020
How has purchase interest changed at the regional level due to COVID-19? This article details the areas where survey results varied significantly by region from the COVID-19 Impact On Consumer study national results.
MAX Consumer Insights
Coronavirus Impact Survey | March 2020
We asked people how their world and car buying habits have changed due to the coronavirus. What kinds of vehicles were/are they looking for? How do they want to buy? When do they expect things to go back to normal? Find out what they said.