Dealer Insights: Digital Retailing & Building Success


The digital retailing landscape is changing rapidly for dealers as they head into 2020.  MAX Digital, in conjunction with Erickson Research, surveyed automotive dealers across the United States.

Key Findings include:

  • Dealers predict online sales to double by 2025. Increasing from 15 percent today to 34 percent by 2025. Today, 85 percent of transactions are still are happening inside the physical dealership.
  • Ninety percent of dealers said their sales process needs to change to be more seamless with their digital retailing strategy. Seventy-six percent of dealers reported having a process for transitioning online customers to in store.
  • Millennials want more tech. More than 50 percent of millennial survey respondents would like to see more technology in the sales process.

See all the findings in the full research report PDF »