Dealer Insights: Salesperson Turnover Causing Dealers to Rethink Sales Strategies

Recruit. Hire. Train. Repeat. For automotive dealers, salesperson turnover is a vicious cycle. The latest industry research indicates it’s getting worse, not better. The impact is significant, causing decreased sales and profits, and diminished customer loyalty.

A Closer Look into the Dealership Sales Process

What’s driving so much salesperson turnover? What changes are dealers going to make? How can you reduce your dealership’s turnover? MAX Digital took the initiative to find out. In January 2018, MAX Digital in conjunction with Erikson Research, surveyed nearly 400 automotive dealers across the United States. See the key insights in the infographic below. Or, download the full research report.