Robert Granados

Chief Executive Officer

Robert Granados currently serves as the CEO of MAX Digital. Granados has nearly 18 years of experience leading and growing multiple software companies focused on providing solutions for dealers, including over 12 years as an executive with Dealertrack Technologies. At Dealertrack, Granados served as SVP & GM of several business units. He was also responsible for the dramatic growth of its AAX inventory management business prior to its sale to Dealer Socket. Most recently, Granados was CEO of SNH Capital’s Auto Group (comprised of NCC and ProMax). During his tenure at SNH, Granados and his team grew top-line revenues by 130%. Prior to his time at SNH, Granados served as the SVP of Strategy for Cox Automotive after its acquisition of Dealertrack in 2016. Granados joined Dealertrack after working as an executive at Aon Corporation.