RESEARCH REPORT
Digital Retailing & Building Success
How is digital retailing changing the landscape for dealers as they head into 2020? What changes do they expect to best engage customers online and offline? The expansion of digital retailing presents unique opportunities MAX Digital explored in the fourth annual dealer insights survey.
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Remote Work, Coronavirus and Car Buying
Covid-19 hit and dealerships scrambled to get digital retailing tools in place. Both the customer and the dealership know that sitting in the dealership for hours is unacceptable or unnecessary. Read on for 3 ways to set up the sale remotely from Denis Dwyer.
INTERVIEW
Under the Hood: Six Months As A BDC Representative
We gave an exit interview with an anonymous BDC rep so they could give honest answers directly. Read on to find out what kills calls, what makes customers happy, and the most surprising thing about being a BDC representative.
INTERVIEW
Under the Hood: Lessons from Managing a BDC
We interviewed an anonymous BDC Manager so they could give honest answers directly. Read on to find out the qualities our anonymous BDC manager looks for in a successful rep, the importance of bringing hospitality to the role, and a trend some dealerships are trying with their BDC departments that doesn’t seem to be working out too well.
INTERVIEW
Under the Hood: BDC Concerns from a Sales Leader
In this installment of our Under the Hood series of anonymous interviews with the people who make the retail automotive machine work, we talk to a proven sales leader. He is really disappointed in where the industry has gone and how little margin there is to be able to deliver real value for the customer.
INTERVIEW
Under the Hood: Need for Hybrid BDC and Sales Roles Now
In this interview, we talk to a manager with a blended role, managing a BDC team and sales teams across multiple locations. His locations are currently by appointment only due to the coronavirus outbreak. He shares his thoughts on how to bring together the BDC and sales departments that have historically been at odds. He sees an opportunity for change during this challenging time.
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MAX Digital Launches New Product to Empower BDC Staff
The streamlined interface gives BDC agents the power to share unique selling points for each vehicle, set appointments, provide trade-in estimates and set up car buyers for a great in-store experience.
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MAX BDC: The Next Big Thing for the Automotive BDC
Your BDC is only as good as their information. That’s why MAX Digital created the all-new MAX BDC. This intuitive software solution puts the information your customers want at your BDC team’s fingertips, turning them into product experts.
TESTIMONIAL
Zimbrick Automotive
“MAX BDC and the MAX team make it easier and more fun for us and our customers….”
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Business Development Centers: A Department to Invest In
Your BDC sales team is often your first line of contact with the customer — taking calls and responding to those who reach out or show interest. But why exactly is a good BDC team so important? And how can you help them be successful? Let’s take a look.