Take the Challenge Complete your dealership audit by selecting the most accurate answer. Submit your results to see how your dealership is prepared to win today’s digital consumer. Start Quiz Start Quiz How many of your customers take out a smart phone when they are on the lot? A. less than 25% B. 25-50% C. 50% or more How well do you sell to people under 35? A. Poorly B. So-so C. Very well Are your used car front-end margins under pressure? A. Definitely B. Somewhat C. No In negotiations how often is your drop over $500? A. Less than 25% of the time B. 25-50% of the time C. 50% of the time or more Are you using market-based pricing and still negotiating a second price cut when you customers are on the lot? A. Never B. Occasionally C. Often How often do your sales people complain they the don’t have enough product information? A. Never B. Occasionally C. Often How many of your sales people would you consider product experts? A. None B. A few C. Most Do your sales people use technology well during the sales process? A. None B. A few C. Most Not Yet!