Success Stories

MAX Digital helps thousands of dealerships nationwide adapt to the changing landscape of the digital car-buying market. We can optimize your acquisition, pricing, merchandising, and sales processes by leveraging real-time data. Our products make it easy to track, manage, and turn over your inventory while protecting your margins.

“Right after partnering with MAX Digital, we saw that we had some significant opportunities in some of our stores that we found and dove into.”

“MAX Digital really gives us a compelling reason as to why the car is priced right to begin with… When the customers believe and have validation that it’s a good price from a third party, it’s easier for them to feel relaxed and confident that we’re treating them fairly”

Fremont Motor Company

Lander, WY

“It’s made a big difference for us, and really helped build consumer…”

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BMW of Freehold

Freehold, NJ

“Before we signed up with MAX, a customer would go to our website…”

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Price Leblanc Automotive Group

Metairie, LA

“I have tried other programs, and I believe MAX Digital’s are the easiest and best to use…”

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Zimbrick Chevrolet

Sun Prairie, WI

“If you are not on some sort of appraisal tool, you are leaving money…”

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Waconia Dodge

Waconia, MN

“MAX Digital is the leader in our industry and by focusing on our…”

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BMW of Peabody

Peabody, MA

“When you’re dealing with a customer, it provides the best leverage for why…”

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Luther Automotive

Dealership Spotlight

“Right after partnering with MAX Digital, we saw that we had some significant opportunities…”

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Ciocca Dealerships

Dealership Spotlight

“MAX Digital really gives us a compelling reason as to why the car is priced right to begin with…”

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Kahlig Auto Group

San Antonio, TX

“Using MAX and FirstLook takes our great used car managers and makes them like Superman…”

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Zimbrick Automotive

Madison, WI

“MAX Digital Showroom and the MAX team make it easier and more fun for us and our customers….”

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Access Ford

Access Ford Lincoln

Corpus Christi, TX

“A salesperson doesn’t know every product to perfection, especially on the pre-owned side. We use MAX Digital Showroom to fix that….”

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Rick Hendrick Chevrolet Charleston

Charleston, SC

“Total gross on deals is up and MAX My Trade is a big part of that…”

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First Team Automotive

Chesapeake, VA

“All our used car operations are up year-over-year and a lot of that is attributed to the tools of engagement within FirstLook…”

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Luther Westside Volkswagen

Luther Westside Volkswagen

St Louis Park, MN

“We want every new person in our store to be a customer for life. And MAX Digital helps us accomplish that…”

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Luther Westside Volkswagen

Jeff Haas Mazda

Houston, TX

“With FirstLook and MAX Digital, you have a leg up over the competition. It really is core to us and I believe that it sets us apart from others…”

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With the data we have in hand now, I can look at everything from the closing rate on trades to the top sellers for the past two, six or eight weeks. I can get down to what option packages and colors give me the fastest turnarounds.


Used Car Sales Manager at Zimbrick Chevrolet