Dealer Insights:
Trust, Value & Profits in Today’s Digital Age

RESEARCH REPORT

The car buying process is changing rapidly with new technologies, evolving buying habits, and a more informed, digitally-connected consumer. Unfortunately, many dealers are still using the same old playbook and aren’t selling the way customers want to buy. During the 2017 NADA Convention we surveyed nearly 400 dealers to understand the degree of trust they believe customers have in dealerships and whether dealers are focused on selling based on quality and value, or price.

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THE PARTICIPANTS

Nearly 400 dealers completed the online or in-person survey.

survey participants

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