Trust, Value & Profits in Today’s Digital Age
The car buying process is changing rapidly with new technologies, evolving buying habits, and a more informed, digitally-connected consumer. Unfortunately, many dealers are still using the same old playbook and aren’t selling the way customers want to buy. During the 2017 NADA Convention we surveyed nearly 400 dealers to understand the degree of trust they believe customers have in dealerships and whether dealers are focused on selling based on quality and value, or price.DOWNLOAD THE REPORT
Nearly 400 dealers completed the online or in-person survey.