Whitepapers
We want to help your dealership. We know the day to day of working the showroom, managing automotive inventory, and adjusting car prices in search of that golden turnover ratio. The team at MAX Digital has more than 20 years working in the automotive industry and in that time we’ve come up with some ideas we think are worth sharing. We’ve compiled several of those ideas in the White Papers below. Reach out to us, when you’re ready to learn more.
MAX Consumer Insights: COVID-19 Impact on Consumers
We surveyed over 3000 people between the ages of 25 and 55 to understand how interest in purchasing a vehicle for this core automotive buying audience has changed due to the coronavirus outbreak. While there are some significant shifts particularly in terms of delay, the dealership-based purchase process is extremely robust and more trusted than alternate channels to complete a purchase during this crisis.
Trade-In Transformations: Finding More Gross
Customers want to feel involved in the car-buying process. By using collaborative showroom tools, you can create a transparent, transformative experience that will lead you to an increase in your front-end gross. Learn more about how Fremont Management Co. and other dealer groups are giving customers a role in their trade-in appraisal process.
Retail Performance & Inventory Management How To Guide
This eBook is intended to provide a simple “how to” guide into various techniques on how to better use analytics to improve visibility, decision making, & performance of pre-owned retail operations.
Reimagining Retail: Modern Consumers Call for a Shift in the Car Buying Process
Thanks to the ubiquity of online retail and easy-to-access product research, modern customers expect a quick, simple, and transparent sales process. With hours of waiting, paperwork, and price haggling, the current auto sales model is lagging behind customer expectations. Learn how MAX Path to Purchase can streamline your sales process for a better experience for your customers and your sales team.
Paving the Path to Purchase: Why It’s Time to Mend the Road to the Sale
For more than 15 years, MAX Digital has helped dealers adapt to meet the needs of consumers in the digital world. We’ve pioneered solutions for purchasing, pricing, and merchandising your inventory. Now we’re taking the next step with Path to Purchase: a software tool to help streamline your sales process.
Retail Revolution: Challenges Posed by the Digital Era Inspire Dealers to Adopt People-first Processes
When shoppers arrive at your dealership, they’re hoping to speak with a consultant — not a “salesperson.” They want to get in and out of the dealership quickly, and they want to feel good about the price they’re offered. How can you use technology to meet and exceed customer expectations?
Connect With Your Customers: Understanding the Car-Buying Journey
The car-buying process has changed in large part because consumers have more tools at their disposal than ever before. But when they get to the showroom, customers still expect to haggle and negotiate you down from your fair price. Understanding the four key steps of today’s car buying journey will help you adapt to the needs of modern shoppers while still protecting your margin.
Learn How To Stop The Drop With Our Market-Based Vehicle Pricing Method
If you want to survive in the current climate, you need to set your prices based on the market value of each car in your inventory. That means you’re already pricing below the market value for most vehicles. What do you do when a customer shows up and wants you to drop the price further? Find out how you can defend your bottom line against unnecessary discounting.
How To Reach Today’s Digital Consumer With An Updated Car Sales Process
There’s a difference between how today’s consumers search for a new car and how they buy a new car, and we have the proprietary research to prove it. Learn how to build your business around both the logical and emotional needs of your customers.
Refine Your Acquisition Process: Which Vehicles Will Really Help Boost Profits?
Finding the right cars for your inventory is harder than it used to be. If you don’t have the right tools, you’re going to get overwhelmed and lose out. For effective stocking and appraisal, you need complete access to market data, and MAX Digital has the secret to success.
Keep Your Dealership Competitive By Pricing Vehicles With MAX Digital
Sales are up, but margins on new and used cars are low, and predictions for this year don’t look any better. If you want to meet the needs of today’s car buyers, you need fair, transparent pricing. Let us show you how to attract customers without undercutting your own profit.
Merchandise Vehicles Effectively: How To Show Consumers A Car Worth Buying
Customers spend most of their car search online, and you need to market your cars in a way that grabs their attention. MAX Digital can show you how to demonstrate the value of your inventory and answer the questions every shopper has about their next car.
Learn MAX Digital’s Tested and True Techniques For Selling To Today’s Consumer
Your dealership faces the most informed customers the automotive industry has ever seen, and the pressure to close sales has never been greater. Find out how to sell your customers are value and quality so your store can survive and thrive in today’s changing market.
Daily, Weekly, & Monthly Tasks
Improve visibility, decision making, and performance of pre-owned retail operations with this cadence of recommended regular tasks.