The car-buying process has changed in large part because consumers have more tools at their disposal than ever before. But when they get to the showroom, customers still expect to haggle and negotiate you down from your fair price. Understanding the four key steps of today’s car buying journey will help you adapt to the needs of modern shoppers while still protecting your margin.
If you want to survive in the current climate, you need to set your prices based on the market value of each car in your inventory. That means you’re already pricing below the market value for most vehicles. What do you do when a customer shows up and wants you to drop the price further? Find out how you can defend your bottom line against unnecessary discounting.
There’s a difference between how today’s consumers search for a new car and how they buy a new car, and we have the proprietary research to prove it. Learn how to build your business around both the logical and emotional needs of your customers.
Finding the right cars for your inventory is harder than it used to be. If you don’t have the right tools, you’re going to get overwhelmed and lose out. For effective stocking and appraisal, you need complete access to market data, and MAXDigital has the secret to success.
Sales are up, but margins on new and used cars are low, and predictions for this year don’t look any better. If you want to meet the needs of today’s car buyers, you need fair, transparent pricing. Let us show you how to attract customers without undercutting your own profit.
Customers spend most of their car search online, and you need to market your cars in a way that grabs their attention. MAXDigital can show you how to demonstrate the value of your inventory and answer the questions every shopper has about their next car.
Your dealership faces the most informed customers the automotive industry has ever seen, and the pressure to close sales has never been greater. Find out how to sell your customers are value and quality so your store can survive and thrive in today’s changing market.