In the Digital Age, you need a dealership sales tool that not only simplifies the car-shopping process for your salespeople but also enhances your customer’s buying experience. That’s where MAXDigital’s newest auto sales tool, MAX Path to Purchase™, comes into play.
This software was designed to streamline the car-buying and leasing process. Continue reading to learn how.
The internet has made it easier for customers to find products at great values, eliminating the need to talk down the price of an item with an in-store clerk or business owner. As the customer’s path to purchase has evolved, most car dealerships have continued to use the same selling techniques that once worked for them decades ago.
So is it really a surprise that 62% of people say that negotiating a sales price is the worst part about buying a new car?
It’s time for your car dealership to change the way it sells. MAX Path to Purchase virtually eliminates the haggling process that customers have come to dread. That means a better experience for the customer and a better experience for your salespeople, too.
Let’s face it: When potential customers want to learn more about a certain vehicle model, their first trip isn’t to your dealership. More times than not, they’ll open their laptop or pull out their smartphone to research best features and specs. They’ll only reach out when they need more information or are getting ready to buy.
By not emphasizing their bottom line, your salespeople can focus on what really matters: helping prospects find the right vehicle for them. With MAX Path to Purchase, customers receive the personalized buying experience they crave, the transparency they want, and the expertise they need to make a well-informed purchasing decision — all from the comfort of home.